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Jiangxi focuses on the implementation of "five major projects" to enhance the competitiveness and added value of rice noodles


The picture shows an exhibitor displaying products during the first China Rice Noodles Festival held in Nanchang. (Data map) Photo by Liu Lixin
China News Service, Nanchang, December 28 (Reporter Wu Pengquan) The "Implementation Opinions on Further Improving the Competitiveness and Added Value of Jiangxi Rice Noodles" (hereinafter referred to as the "Implementation Opinions") issued by the official website of the Jiangxi Provincial People's Government on the 28th put forward that the key implementation There are 20 specific measures in the "five major projects" such as the industrial cluster development project to accelerate the high-quality development of Jiangxi's rice noodle industry.
Jiangxi, a province in the middle and lower reaches of the Yangtze River, has been a land of fish and rice since ancient times. It is a large province of traditional rice noodle production and consumption in China. There are more than 30,000 rice noodle sales stores.
According to the "Implementation Opinions", Jiangxi will implement the industrial cluster development project. The first is to extend the rice noodle industry chain, promote the integrated development of supporting enterprises in cities with industrial foundations such as Nanchang and Jiujiang, plan and build characteristic rice noodle industrial parks, and support the construction of "central kitchen" and centralized distribution center projects; the second is to cultivate a group of leading enterprises, Focus on cultivating industry "little giants", "single champions" and large-scale rice noodle catering leading enterprises; the third is to create a characteristic rice noodle gourmet district, bringing together well-known rice noodle brands across the country, building a rice noodle consumer online celebrity check-in place, and creating a high-quality rice noodle food consumption scene.
Jiangxi will also implement a brand value promotion project, promote the use of the unified logo of Jiangxi rice noodle, create a Jiangxi rice noodle food list, and make the public brand bigger and stronger; support rice noodle catering leading enterprises in the national layout, and open brand chain stores and flagship stores in first-tier cities to improve the market. Share and brand influence; develop rice noodle pre-packaged products and derivative products, develop a series of souvenir products, and encourage leading rice noodle enterprises to realize digital and intelligent transformation.
In order to build the Jiangxi rice noodle brand and expand the Jiangxi rice noodle industry, the unified logo of Jiangxi rice noodle was released. (Data map) Photo courtesy of Jiangxi Provincial Department of Commerce
Statistics show that the annual sales volume of Jiangxi rice noodles is 1.4 million tons, selling well all over the country and exported to more than 30 countries and regions such as North America, Europe, and Southeast Asia. Among them, Jiangxi rice noodle exports in 2020 accounted for 31.8% of the country's total exports.
The "Implementation Opinions" proposes to implement the marketing channel expansion project, promote the entry of rice noodle products into chain supermarkets, convenience stores, and brand operation centers, and promote the entry of rice noodle delicacies into business circles, scenic spots, high-speed rail, airports, expressway service areas, agencies, and enterprises. , campus canteen; guide enterprises to open Jiangxi rice noodle online sales halls and brand flagship stores, enter various well-known e-commerce platforms, and create "popular" rice noodle consumption; support rice noodle product export, and guide enterprises to participate in various online and offline exhibitions Matchmaking meeting, support local rice noodle brands to apply for Central European Geographical Indication, etc.
Jiangxi officials have clearly stated that by 2025, 3-5 well-known domestic and foreign rice noodle restaurant chains and pre-packaged rice noodle brands will be cultivated, 1-2 nationally well-known characteristic rice noodle food blocks will be built, and the China Rice Noodle Festival will become the most famous in the country. An influential industrial exchange and cooperation platform, and strive to achieve a sales income of more than 100 billion yuan in the whole industry of Jiangxi specialty rice noodles. (Finish)

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